Okay, the end of the year, the last month of the calendar if you will, is chock full of messages hitting us from all kinds of channels. I’m referring to advertising & marketing messages. I’m overwhelmed with it all.
“For a limited time, you can own this…..enjoy the 10 for only 1 dollar/euro at your local…..make this the holiday to remember with special offers from….common reactions are allergies to the active ingredient, cramps, blurred vision, moodiness, sleepiness and in some cases, death….” WTF!?
However, what I find even more overwhelming is the myriad of marketing tactics, strategies, resources, research et al, that are available to each of us [the marketing professionals]. Ms. Cook’s comment, naturally, is taken with a grain of salt, but it makes you stop and think about “planning.” And for the most part, I’m convinced that we’re all over planned. Coupled to the planning are the actions deemed necessary for said plan to be successful. I translate that to, being “overscheduled” and thus feeling more overwhelmed.
Whether it’s marketing communications and strategies, or making plans for your children’s activities, a vacation, an addition to a home, etc. etc., I’m convinced that there’s much to champion in the less-is-more school of thought. To wit:
- I’ll stick with Plan A because creating a Plan B or C is going to take even more time, more minutiae, workbooks, versions, hotlinks, B-rolls, post-production, trips to the copier, make more PDFs….OMG!
- Regarding Plan A, I prefer to make smaller mods to line and action items. My options are: edit or delete. So what I have is still my original plan, but with tweaks
- When my daughters were growing up, after-school activities were encouraged, but within reason. There was none of the practice/games after school followed by Key Club, music lessons, etc. that seem to be the norm for each school day, week in/week out
- Less is more when it comes to time on hand. I didn’t drive to the ends-of-the-earth just to get them from one activity to another, then back home
- Less is more: I pull into the garage with more gas in the tank; we eat dinner together; limit perfunctory questions and remarks wherever possible [what was the most interesting thing that happened today? vs. so, how was your day?]
- Less is more: a lot less time in front of a screen [TV, computer, vid game, e.g.] and more reading, you know, a book
The end game is something I relish. I envision a plan not to plan anything at all.
Much of human history is peppered with a notion that when we don’t understand the unknown, we become defensive, fearful and hesitant. Granted the opposite is also true; we can become bold, curious and willing to take a chance. There’s a dichotomy between assumptions and reactions. The sentiments in the plaque attest to these notions. Just where you straddle this dichotomous line depends on how you define yourself.
A commencement address given a few years ago might shed some light on my post. It was delivered by Tim Minchin, an alum of the University of Western Australia. His career path is one created by an awareness for all things sentient. Minchin reminds me of my own college journey in liberal arts; I found such great value in what and how you feel in terms of art, music, literature, philosophy and all those disciplines of study that pre-dated this notion that mindfulness and empathy and emotional intelligence are somehow new constructs of our modern, western world.
In his comments, his last 3 points made in impression of sorts:
#7) define yourself with what you love, not what you hate; #9) respect people with less power than you, and #9) don’t rush…
Are you leaning more to one side or the other of that dichotomous line…?
Yes, all rivers have a right and left bank. Some of the most famous of river banks can be found in Paris: the Seine.
The banks of the Connecticut River doesn’t have the inimitable splendor of its cousin in France. However, both waterways are remarkable for a myriad of reasons, some similar; but I suspect the majority of those things remarkable are marked by differences in history and appeal.
Vive la différence!